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Advertising is Human

multidisciplinary artist designer lola empire

We are encouraged to believe that choice and options give us autonomy and help us shape our lives. But in reality, it’s making our lives more difficult, more complex. 

Exhausted by the tyranny of options, we’ve grown cynical and dismissing, desensitised and even immune to advertising.

Therefore, my goal is to render advertising as something we need - something that confers real benefits instead of just interrupting. Rather than just selling products and services, it must also inspire, inform and entertain.

Design de-signed

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Creativity is a process and great ideas do not fall from the sky. They develop over time. Learn to fail fast and discover what is possible once you get past your comfort zone.

Phase 1 - Empathize and Gather

Understand the problem you are solving. Embrace an empathetic mindset and immerse yourself in the process. Gain a deep personal understanding of the challenges and their effects.

Phase 2 — Define The Landscape

Get a clear picture of the challenges from the end-user’s perspective, not the provider. Look for patterns and themes. Challenge the common ways of thinking and don’t assume anything.

Phase 3 — Ideation

Explore possibilities and let your creativity run wild. Exhaust your ideas. Allow yourself to think outside the box and push beyond the obvious solutions. 

Phase 4 — Rapid Prototyping

Create several simple versions of your solution. Allow people outside the process to test them and give you feedback. The idea is to fail fast and adjust until you get it right. 

Phase 5 — Test & Deliver

Test a finished product.


by David Gonyo

Healing Design

Research suggests that we remember 80% of what we see and consume 34 gigabytes of information daily. What is it we are looking at? 

Lola Empire 'You Are What You See' (2016)

Lola Empire 'You Are What You See' (2016)

Advertising is all-present, unavoidable and ultimately distracting. By connecting us to our material existence, it imposes meaning on the world. 

In Latin, ad vertere means "to turn toward". To win us over is always the underlying motive. 

Advertising goes with mantra ‘Know What Your Customers Want Before They Do’ which highlights it’s manipulative and corruptive nature.

The information overload distracts and agitates the mind. 

We tend to freeze in the presence of too many options and resort to making convenient rather than informed decisions. 

Compromising on personal autonomy and neglecting our natural state of being results in restlessness and disorientation.

Lola Empire 'You Are What You See' (2016)

Lola Empire 'You Are What You See' (2016)

Lola Empire 'You Are What You See' (2016) 

Lola Empire 'You Are What You See' (2016) 

How could visual communication be more humane?

Let’s visualise Healing Design as an aesthetic of existence, potentially an antidote to fast life.

Healing Design is a system built on unshakeable faith in man's reason, good will, and sanity with an unwavering commitment to:

  • instill cultural awareness and social responsibility
  • render authenticity 
  • question consumerism and desire itself
  • challenge preconceptions and expose hypocrisies 
  • disrupt the fake, manic and infantile culture
  • transform perceptions by offering spiritual solutions
  • deliver consciousness-expanding experiences

It values simplicity, modesty, intimacy, and has a deep appreciation for natural objects and processes.