Fusing brutal copy with candy visuals to inspire emotion and encourage action.

  Poster Design   ‘Cherchez la femme’ (‘look for the woman’) is a French phrase meaning that whenever something goes wrong, it’s always a woman’s fault.   A fragmented portrait of a woman represents the complexity and multi-dimensionality of her character. ‘To get her’ one must not focus on the small details but rather look at the bigger picture. The slogan reads as ‘Pull yourself together to get her’.

Poster Design

‘Cherchez la femme’ (‘look for the woman’) is a French phrase meaning that whenever something goes wrong, it’s always a woman’s fault. 

A fragmented portrait of a woman represents the complexity and multi-dimensionality of her character. ‘To get her’ one must not focus on the small details but rather look at the bigger picture. The slogan reads as ‘Pull yourself together to get her’.

  Ticket Redesign for Air Baltic implementing IA (information architecture), UI (user interface) and UX (user experience) principles   The original e-ticket had no sense of structure, the elements were placed randomly with no regard for usability.  On the redesigned version the information hierarchy is well-defined and easy to follow. Starting with the very first thing you need to know about your journey (the date) to the very last (your seat), the information is also broken down into two parts: before your arrival at the airport and after.

Ticket Redesign for Air Baltic implementing IA (information architecture), UI (user interface) and UX (user experience) principles

The original e-ticket had no sense of structure, the elements were placed randomly with no regard for usability.

On the redesigned version the information hierarchy is well-defined and easy to follow. Starting with the very first thing you need to know about your journey (the date) to the very last (your seat), the information is also broken down into two parts: before your arrival at the airport and after.

  Website Design -  https://www.murraybeale.com     Minimalism is understated yet confident and suggests professionalism. Therefore, the design was stripped down to its bare essentials to put focus on the content. The black-and-white colour scheme, simple layout, minimal sans-serif typography creates an air of elegance and sophistication. No unnecessary features or detailing grants effortless usability.

Website Design - https://www.murraybeale.com 

Minimalism is understated yet confident and suggests professionalism. Therefore, the design was stripped down to its bare essentials to put focus on the content. The black-and-white colour scheme, simple layout, minimal sans-serif typography creates an air of elegance and sophistication. No unnecessary features or detailing grants effortless usability.

  Logo Design, Art Direction and Branding for Bandito Art Gallery    A bold and ballsy visual was required to appeal to the demographic of counterculture artists and collectors worldwide.  By changing the spelling of Bandito to Banditto (‘ban’ meaning ‘to prohibit the use, performance, or distribution of’ and ‘ditto’ meaning ‘the same thing again’) the name was connected with the mission - to do the unthinkable, the unimaginable - to think beyond the norms, to bend the rules of the art world in favour of artists.   The word ‘galleria’ is crossed out to emphasise the rebellious nature of the brand.

Logo Design, Art Direction and Branding for Bandito Art Gallery

A bold and ballsy visual was required to appeal to the demographic of counterculture artists and collectors worldwide.

By changing the spelling of Bandito to Banditto (‘ban’ meaning ‘to prohibit the use, performance, or distribution of’ and ‘ditto’ meaning ‘the same thing again’) the name was connected with the mission - to do the unthinkable, the unimaginable - to think beyond the norms, to bend the rules of the art world in favour of artists. 

The word ‘galleria’ is crossed out to emphasise the rebellious nature of the brand.

  Poster Design   A bold juxtaposition of breast cancer patient’s x-ray with a diamond necklace to uncover the futility of flashy materialism and to evoke humility. What’s of value?

Poster Design

A bold juxtaposition of breast cancer patient’s x-ray with a diamond necklace to uncover the futility of flashy materialism and to evoke humility. What’s of value?

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  Poster Design   The jungle metaphor depicts the current cultural climate where only the strongest/fittest survive. It’s a dog-eat-dog-world where each and every one of us is to a greater or lesser degree fame-hungry.

Poster Design

The jungle metaphor depicts the current cultural climate where only the strongest/fittest survive. It’s a dog-eat-dog-world where each and every one of us is to a greater or lesser degree fame-hungry.

  Logo Design for a conductor/creative director Natalie Murray Beale   Both of her roles involve orchestrating and leading the team. Therefore, the logo is a visualisation of a conductor’s hand gesture. Shaped as a triangle it also symbolises the trinity of opera, classical and contemporary music. The logo holds a strong conceptual connection with the essence of what she does both on and off stage.

Logo Design for a conductor/creative director Natalie Murray Beale

Both of her roles involve orchestrating and leading the team. Therefore, the logo is a visualisation of a conductor’s hand gesture. Shaped as a triangle it also symbolises the trinity of opera, classical and contemporary music. The logo holds a strong conceptual connection with the essence of what she does both on and off stage.

  Album Cover Artwork for Lola Empire   The song ‘Play War’ is about the power of love to bring out both the best and the worst in us; its ability to unveil our shadow parts - the selfish, the possessive, the jealous and the vindictive. A collage of a girl looking over the horizon instigates a sense of suspense and anticipation. The subdued monochrome background is further intensified with the word ‘WAR’ depicted with two r’s facing away from each other. 

Album Cover Artwork for Lola Empire

The song ‘Play War’ is about the power of love to bring out both the best and the worst in us; its ability to unveil our shadow parts - the selfish, the possessive, the jealous and the vindictive. A collage of a girl looking over the horizon instigates a sense of suspense and anticipation. The subdued monochrome background is further intensified with the word ‘WAR’ depicted with two r’s facing away from each other. 

  Analogue Typography Study    The letter M is constructed using leaf-shaped elements in reference to tropical rainforest.

Analogue Typography Study

The letter M is constructed using leaf-shaped elements in reference to tropical rainforest.

 
  Artwork & Editorial Design for Calvin Klein    The word ‘fucking’ contains both the initials of Calvin Klein and the word ‘KING’ which is highlighted. The visual compliments Klein’s minimal yet provocative aesthetic to thrill and inspire the vibrant and explosive youth of today.

Artwork & Editorial Design for Calvin Klein

The word ‘fucking’ contains both the initials of Calvin Klein and the word ‘KING’ which is highlighted. The visual compliments Klein’s minimal yet provocative aesthetic to thrill and inspire the vibrant and explosive youth of today.

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multidisciplinary artist designer lola empire.jpg